Tims Coffee Shop free essay sample

In this coffee shop industry there are many competitive big and small out there but the one route to take when starting a business is to plan ahead. Putting the four P components of the marketing mix product, price, place and promotion will help get your company it needs to be. Tim’s Coffee Shop is in a great area according to the customers that come, it is in a college community where this a lot of student that drink coffee to stay awake to study, young couples that like to go out on a date and have coffee, and just anyone on their way to work.But there are a few things that are missing from Tim’s coffee shop that is Wifi for the students that wants for hang out and study, the friendly customer service, the quality of their product and a credit card machine. With there being so many coffee shops out there that already have these things it is important to have the traffic that Tim wants he is going to have to get this stuff. We will write a custom essay sample on Tims Coffee Shop or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Product is the first way to start, if your product is great then you can take a first time drinker of coffee and make them a long time drinker in your coffee shop or someone that has drinks at another shop would get hooked on your product and never go back to where they use to go. To keep the competitiveness in this large market there should be continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors. Pricing is the next component that should be looked at, if the price is high then the quality should be high (large price, large serving).Having the meal deal at breakfast, lunch and dinner, have specials buy 5 get one free or late night half price, or karaoke night on the weekend. Then next is the place for where you will purchase all of your product. This is where your research will keep your customers coming back for more. First going to the big competitives and trying some of their product, ask them the question of where they get there product from or getting online to look for bakeries that are highly known that will have deals if you hire them.If possible going to local bakeries would be best because you could go to them do taste test but what might tas te good to you might not taste good to some one else so it is good to take a few people with you to find out what others think. Promotion is last this is what draws in the customers. Promoting your company can be described as putting a big ad in the local newspaper, flyers, advertising at local surrounding companies, build a website that everyone can get to with links on other sites,and Tims employees can help out with passing the word around.This is by telling their friends, some of his employees are students so they can pass the word around, passing those flyers around campus, and doing some kind of out door activity that will promote Tims Coffee Shop. When reading all of the surveys from the customers most of them like the place, the customer, the atmosphere but the were customers that suggest a few thing in order for Tim to make it. First since he was in a college area he gets wifi so anyone could come and hang out, have a credit card machine for the ones that dont carry cash plus it makes checking out fast and no customers have to wait.Then working on the product to make the coffee taste better and hav e more of a variety with good prices. The main thing is the customer service, it is important that all the employees give each and every customer the warmest welcome. Some of the surveys was about how customer enjoyed the fact the some of the employees remembered who they are every time they come in, well that is how all the employees should treat their customers. So Tim has a lot of work ahead of him in order to because really big and become a success that he wants to be. ?